June 30, 2000


Edward Tufte to Speak on Information Design at Brookhaven Lab, July 27

UPTON, NY. Edward Tufte, who has been called the "da Vinci of data" by The New York Times, will give a lecture at the U.S. Department of Energy's Brookhaven National Laboratory on Thursday, July 27, from 12:30 to 6:30 p.m. in Berkner Hall. For his lecture, "Presenting Data and Information," Tufte will adopt the style and content of his popular one-day course on the topic, which he has given nationally and overseas to scientists, executives and government agencies. The event is open to the public.

Tufte will discuss the fundamental strategies of information design, including how to give effective presentations on paper and in person. For example, he will show how best to present statistical data, and he will review the basics of information design in business, scientific, research and financial presentations. In addition, Tufte will discuss how information can most effectively be presented in video, overheads, computers and handouts, multi-media presentations and Web sites. Tufte's masterful analysis of the Challenger disaster is one of the topics he will cover in his lecture. He will discuss the failure of engineers in their pre-launch presentations to make clear the link between cold weather and O-ring failure that Tufte maintains led to the Challenger space shuttle disaster in 1986.

Tufte, Professor Emeritus at Yale University, has written seven books, including The Visual Display of Quantitative Information, Envisioning Information and Visual Explanations: Images and Quantities, Evidence and Narrative.

For $20, each registrant will receive books by Tufte, a souvenir poster and complimentary refreshments during the lecture breaks.

Advance registration is recommended since Tufte usually speaks to a full house. To register in advance, mail a check made out to BSA for $20 to M. Covitz, Bldg. 179B, Brookhaven National Laboratory, Upton, NY 11973 before the closing date of July 24. The registration and book service desk opens at 11:30 a.m. in the Berkner Hall lobby on the day of the lecture. For more information, call 631-344-2345. Brookhaven Lab is located on William Floyd Parkway (County Road 46), one-and-a-half miles north of Exit 68 of the Long Island Expressway.

The U.S. Department of Energy's Brookhaven National Laboratory creates and operates major facilities available to university, industrial and government personnel for basic and applied research in the physical, biomedical and environmental sciences, and in selected energy technologies. The Laboratory is operated by Brookhaven Science Associates, a not-for-profit research management company, under contract with the U.S. Department of Energy.

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