General Lab Information

Gary Schroeder

Manager, Web Services, Information Technology Division

Gary Schroeder

Brookhaven National Laboratory

Information Technology Division
Bldg. 515, Room M1-64
P.O. Box 5000
Upton, NY 11973-5000

(631) 344-7045
schroede@bnl.gov

Gary is an online communications professional with more than 20 years experience in the fields of web design, content strategy, information architecture, and user experience. He is responsible for the design and management of www.bnl.gov, the online presence of Brookhaven National Laboratory, a United States Department of Energy research facility.

Gary specializes in managing teams that build unique websites where clean design, positive user experience, persuasiveness, and reputation are critical. His management responsibilities include site governance, development and implementation of content strategy, design of websites for organizational sub-units, visual design, information architecture, implementation of new online technologies, video services, push email newsletters, and content management systems. Gary is also responsible for the management of Brookhaven's employee intranet.

Expertise | Education | Appointments | Awards


Expertise

Online communications and website design including the following. 

  • Content strategy - the creation, delivery, and governance of useful, usable online content.
  • Business analysis - review of processes, workflows, and services with the goal of streamlining them through the application of online tools.
  • Information architecture (IA) - the practice of arranging information in an understandable, easily navigated structure.
  • User Interface (UI) design - the unification of visual screen elements in support of task completion and aesthetics.
  • Search Engine Optimization (SEO), search appliance administration
  • Electronic media visual design 

Education

Professional Appointments

Johns Hopkins University Genetics & Public Policy Center Communications Advisory Committee, 2005.

Awards & Recognition

Faculty Award for Academic Excellence, Quinnipiac University, School of Communications, 2017.

Gary's infographic work has been featured in American Scientist, a science and technology magazine published by Sigma Xi, the Scientific Research Honor Society. 

International Association of Business Communicators Gold Quill Award of Merit, Safety & Operational Excellence Campaign, 2014.

Distinguished, Best of Show Award for "Discover Brookhaven" online magazine, Society for Technical Communication, NY Metro Area, Online Category, 2004.

Gary Schroeder

Brookhaven National Laboratory

Information Technology Division
Bldg. 515, Room M1-64
P.O. Box 5000
Upton, NY 11973-5000

(631) 344-7045
schroede@bnl.gov

Gary's Links