Pete Genzer

With more than three decades of experience as a communications strategist, Pete leads Brookhaven Lab’s efforts to elevate its scientific profile, strengthen stakeholder trust, develop and implement strategic communication and engagement programs, and manage reputational risks. In his role as Manager of the Media & Communications Office, he's responsible for internal and external communications (including traditional and social media), media relations, and creative resources. He manages a team of communications specialists (internal and external) and creative staff who design and execute global public relations, internal communications, and promotional campaigns to amplify Brookhaven’s science and mission.

Pete develops and implements strategic communications plans grounded in industry best practices, aligned with the Lab’s operational and science priorities. He provides informed, results-oriented counsel to senior leadership on institutional messaging. He also supports Brookhaven’s government relations efforts—working with Congressional offices and federal or state agencies to coordinate outreach and publicity efforts, along with commmunity engagement and educational programs strategy and activities.

As the Lab’s central conduit for media relations, Pete serves as the official spokesperson and point of contact between Brookhaven and media outlets domestically and internationally. He oversees internal communications and engagement with employees, facility users, and on-site residents. In collaboration with senior leadership, he addresses issues and helps inform institutional decision-making. Over the years, he has cultivated strong relationships with the Department of Energy (DOE) Brookhaven Site Office, the DOE Office of Science, and the Lab’s managing organization, Brookhaven Science Associates. He has also served as lead public information officer during emergency or crisis events (such as Hurricane Sandy and regional wildfires).