At the center of our brand identity system is the logo. It is the simplest representation of our brand encompassing who we are, what we do, and how we’re different.
Logo Policy: The logo is the official graphic identifier of Brookhaven Lab and is meant for official use only. The Lab's logo and graphic identity are an important asset and strategic tool. As such, the Laboratory seeks to maximize the value of that asset by explicitly using it to identify work performed here. Individual Brookhaven Lab organizations are not to create their own logos. Rather, directorates, departments, divisions, and major facilities are encouraged to submit a Graphic Design request for assistance in creating an identifying treatment for thier organization. The Graphic Design group may create a logo for collaborations that are sponsored by the Laboratory.
Bold colors make a visual statement, emphasizing our impactful trait. When applied to the shape of the logomark these colors form a dimensional cube alluding to the building blocks of science and illustrating our curious and visionary nature.
The lowercase “b” seen in white is also an abstract rendering of a beamline at the National Synchrotron Light Source II, while the outer perimeter echoes that of the Electron-Ion Collider.
Our logo is comprised of two parts: the logomark and the logotype. This allows for more flexible use, including for websites and social media.
Download RGB Color Logos
RGB (Red, Green and Blue) is the color space for digital images. Use the RGB color mode if the logo will be displayed on a screen.
Download CMYK Color Logos
Black, Grayscale, and White
The grayscale version of the logo maintains the three sides of the cube with varying shades of black.
Lines defining the edges of the cube are added to the singlecolor- black and single-color white versions of the logo to maintain its dimensionality.
These single-color logos, along with the acronym logos on the previous page, will be used sparingly and only accessible on an as-needed basis.
Download Grayscale Logos
Download Black Logos
Download White Logos
It is important to leave adequate space around the logo to set it apart and frame it within a layout. The dimensions shown on the right represent the minimum amount of clear space needed around the logo.
Leave clear space equal to at least 1/2 the height of the outer cube from all sides of the logo. Whenever possible, try to use more space to give the logo more prominence.
Co-branding treatments demonstrate collaboration and feature the Brookhaven Lab logo with that of one of our partners. A great deal of science, strategy and financial considerations go into co-branding relationships. Therefore equal emphasis should be given to both partners’ logos.
When creating a lockup with a partner logo, place the Brookhaven Lab logo on the left and the partner logo on the right, separated by a thin divider line.
Maintaining the integrity of the Brookhaven Lab logo is key to building a strong identity. Care must be taken to ensure correct and consistent use in every application.
To ensure the brand’s effectiveness always use approved artwork and never recreate, redraw, or cut and paste from secondary sources.