Color Palette

Each of our brand attributes are reflected in the selected palette. Our digital-friendly colors stem from hex values to effectively communicate via web, video, social media, etc. as this is the future of communication. The first three colors of the primary palette—teal, cerulean and lime—are the principal colors as they are found in the logo. These are to be used first and foremost. The orange and fuchsia are to be used only if a 4th and 5th color are needed.

The first three colors of the primary palette—teal, cerulean and lime—are the principal colors as they are found in the logo. These are to be used first and foremost. The orange and fuchsia are to be used only if a 4th and 5th color are needed.

The secondary palette is to be used sparingly as accent colors to support the primary palette, namely the three principal colors.

The digital palette is vibrant and saturated. The graphics to the right provide color formula standards for web, video, social media, etc. Always use these formulas when producing digital communication products.

As result of the CMYK printing process, some colors of the print palette are slightly more muted. The charts to the right provide color formula standards for all print mediums. Always use these formulas when producing printed communication products.

As accents for specific layouts, it is acceptable to use darker and lighter shades of the core colors. Some darker values are listed below. Tints can also be created by overlaying white or black in varying opacity.

Use these examples as a guideline.

A variety of neutrals are available to offset color layouts, use as backgrounds and divide content.

Color hierarchy is a crucial element of brand consistency.

Teal with cerulean, lime, orange, and fuchsia form the base of the brand colors. Neutral shades and accent colors expand options within the palette.

This graphic illustrates the hierarchy of color.

These are ideal color combinations to use in your designs. Maintaining the dark teal blue in each, accompanied by one or two accent colors, and balanced out with a neutral.

This palette uses strong, vibrant colors. As such, a little goes a long way. The colors have the most impact when used sparingly and appropriately—they can speak boldly on their own or in pairs but begin to fight each other when combined in excess.

In general, don’t combine multiple colors on one layout. Pair bright accent colors with grounded neutral colors and use minimalism to emphasize the color being used.

Contrast and Accessibility
Care must be taken to use color combinations with appropriate contrast. Too little contrast will render the content unreadable on certain devices or by those with vision impairments.